Mind Control = conspiracy tool?

Link: http://suburbanjournals.stltoday.com/articles/2010/02/02/warren/opinion/0203war-opsh0.txt

This is a quote from an article published at Suburban Journals February 2 2010:

'Propaganda, the most powerful method of mind control, is a technique of using information to control people's thoughts and actions.

Few people are able to fully recognize it; even fewer are aware of how it works.

Propaganda has become so omnipresent that it doesn't attract attention. It's like your heartbeat, which you should be able to feel every waking moment without using your hand, but most people simply don't pay attention as long as their heart is beating normally.

Same thing with propaganda; as long as nothing seems out of the ordinary, nobody gives thought to what's really going on. Because they're not paying attention before something changes, few are able to realize what's happening when the source of change is outside themselves.

Edward Bernays (1891-1995), more than anybody else, pioneered the use and development of modern propaganda. Behind his many ostensible accomplishments, including a corporate takeover of a foreign government, Bernays discovered how to influence the subconscious mind.

There's no magic power required to do this. Directly influencing people on a subconscious level only involves recognizing how people truly function, and cognizance of the limits of influence.'